By Mara Online News reporter
THE Northern Highlands Coffee Company has announced plans to help farmers increase the production of Arabica coffee in Tarime District in the Mara region.
Plans include the provision of subsidies for the procurement of fertilizers and ongoing training for farmers to produce top-quality coffee through their primary cooperative societies, the Agricultural Marketing Cooperative Society (AMCOS).
The company's manager, Mr Rishit Radia, told Mara News Online that the programme is expected to benefit 600 farmers through the societies of Sirari, Kangariani and Nyantira.
“Our planned efforts to provide fertilizer and other farm inputs to farmers is progressing well," said Radia, adding that the assistance comes in the wake of rising prices of fertilizers and inputs, forcing Tarime residents to resort to the use of traditional methods.
According to Radia, the roasted coffee market is expanding rapidly, both at home and abroad.
"Our company has continued to add value to the Arabica coffee and its cultivators in the district. It is a dependable cash crop for hundreds of farmers in the Tarime region. We remain focused on improving the livelihoods of the farmers and their families who work hard to cultivate the crop. Over 900 farmers have benefited from the value addition at farm gate and farmer programmes, and we continue growing together.”
Experts in the coffee industry say that the Arabica coffee cultivated in the Tarime district has captured the international market because of its natural rich flavour.
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